Area Sales Manager

Reporting to the Head of Group Sales, the Area Sales Manager will play a pivotal role in driving sustainable and profitable growth across an assigned territory. This field-based position is responsible for strengthening existing customer relationships, identifying new business opportunities, and delivering commercial success in line with the Group’s strategic objectives.

As a key member of the sales team, you will be responsible for growing market share, developing long-term partnerships, and ensuring customers receive exceptional service and support. Working closely with internal departments, you will deliver value-led solutions that meet customer needs while contributing to the ongoing success of the business.

This role offers the opportunity to make a significant impact within a market-leading organisation, with clear ownership of a defined customer portfolio and sales territory.

What You’ll Bring

Knowledge & Experience

• Proven success in a field-based or customer-facing sales role, with experience managing a territory and delivering consistent sales growth.
• Experience within the timber, construction, or building products sector, with exposure to builders’ merchants highly advantageous.
• A strong track record of managing existing accounts while successfully identifying and developing new business opportunities.
• Experience working to sales targets, forecasts, and key performance indicators.
• Familiarity with CRM systems and structured sales methodologies.
• Excellent relationship-building and account management skills.

Key Responsibilities

• Develop and grow an established customer base while identifying and securing new business opportunities across your territory.
• Build, maintain, and strengthen strategic relationships with key accounts, buying groups, and decision-makers.
• Manage your territory effectively through structured planning, prioritisation, and proactive account management.
• Achieve and exceed agreed sales targets, contributing to overall business growth.
• Deliver exceptional customer service, positioning yourself as a trusted commercial partner.
• Maintain accurate records of customer interactions, opportunities, and account activity within the CRM system.
• Collaborate with colleagues across sales, operations, and customer service to deliver the best outcomes for customers.
• Support the growth, performance, and reputation of the Group’s UK sales operation.
• Represent the business professionally, consistently demonstrating its values and commitment to customer excellence.

Key Competencies

Commercial Awareness

Understands market trends, customer requirements, competitor activity, and pricing dynamics to maximise commercial opportunities.

Relationship Building

Develops trust and credibility with customers at all levels, creating strong, long-term partnerships.

Planning & Organisation

Effectively manages territory coverage, journey planning, account priorities, and workload to maximise productivity.

Communication & Influencing Skills

Communicates confidently and professionally, with the ability to negotiate and influence key stakeholders.

Drive & Accountability

Takes ownership of objectives, demonstrates resilience, and consistently focuses on delivering results.

Customer Focus

Maintains high service standards and responds proactively to customer needs, ensuring a positive customer experience.

Teamwork & Continuous Improvement

Works collaboratively across departments, shares insights, and actively seeks opportunities to develop and improve performance.

Success Measures

Performance in this role will be measured against:

• Achievement of individual and territory sales targets.
• Growth and retention of key customer accounts.
• New business acquisition and territory expansion.
• Accuracy and quality of CRM data and sales reporting.
• Customer satisfaction and service delivery standards.

If you’re a commercially driven sales professional with a passion for building relationships and growing business, this is an excellent opportunity to join a successful and ambitious organisation where your contribution will make a real impact.