Osborne Recruitment have partnered with our client, a leading and innovative group of agri-businesses based in Waterford, who are seeking to recruit an experienced Group Head of Marketing to join its senior team. This is a strategic and results focused role, requiring a marketing professional with commercial acumen and an ability to apply their expertise in a B2B and B2C environment. The Marketing and PR Manager will primarily be responsible for the delivery of a full range of marketing support services to the various group businesses. The successful candidate will liaise directly with the heads of the individual businesses and report directly to the group CEO.
Location: Waterford
Salary: DOE
The ideal candidate will have:
Relevant 3rd level qualification;
Experience of B2B and B2C marketing environment and techniques;
In-depth knowledge of current best practice in traditional and online marketing. It is expected that candidates will be fully familiar with online marketing opportunities and challenges and will drive our online strategy;
Excellent written and oral communication skills;
A high degree of relevant IT competence (experience in the use of a CRM system would be an advantage);
The ability to work on their own initiative as well as project manage larger projects involving multi-disciplinary teams;
Experience of the marketing budgetary process and an ability to deliver projects on time and on budget;
Role and responsibilities:
Manage the delivery of marketing support services on a group wide basis (including print, advertising, online, public relations, internal and external events and market research);
Develop a sufficient understanding of our target markets and products to effectively support and challenge our Commercial Managers in the delivery of their business plans;
Manage the marketing budgeting process and ensure adherence to agreed budgets;
Champion the continued development of our CRM system and maximise its effectiveness for the group;
Manage market research activities as and when required.
Direct responsibility for managing the PR profile of the group. This will entail developing effective relationships with key editorial contacts in relevant media.
Critically analyse the effectiveness of our ongoing marketing activities to ensure that they contribute to the achievement of our long term strategic goals.
For more information, please apply through the link provided for the attention of Daniel Kirwan or email daniel.kirwan@osborne.ie If you are interested in finding out more about the above role and would like to be considered other suitable roles that we may have available for your skill set – please attach your CV via the link provided Please submit your updated CV in Word Format If you are living in Ireland and hold a valid work permit, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search. Osborne are proud to be an Equal Opportunity Employer.
