Digital Marketing & Content Specialist 

At Osborne we are currently recruiting for a Digital Marketing & Content Specialist to help turn marketing ideas into clear, persuasive and effective campaigns.

We are looking for someone who can understand an idea, see what matters most, and turn it into strong, ready-to-use marketing. This is a hands-on role with writing at its heart. You’ll work closely with the directors on positioning, campaigns, messaging and new ideas, then help turn that thinking into finished marketing across our website, landing pages, email and, over time, social and paid campaigns.

For You:

• Salary €50-60k D.O.E
• Full-time

Responsibilities:

• Translate campaign briefs, audience insights and core ideas into clear, compelling marketing content.
• Write and refine website and landing-page copy that communicates value and drives action.
• Develop strong headlines, propositions, calls to action and supporting messaging across campaigns.
• Turn campaign concepts into well-structured, engaging landing pages and digital experiences.
• Write marketing emails, automated sequences and customer communications.
• Create supporting content for LinkedIn and other social media channels.
• Adapt core campaign messages and ideas consistently across multiple channels and formats.
• Review and improve the structure, messaging and flow of key website pages.
• Write and edit content for courses, programmes, memberships and other customer-facing materials.
• Support campaigns from initial brief and content development through to launch and execution.
• Use HubSpot and other marketing platforms to build, manage and deliver campaigns.
• Apply SEO best practices when creating and optimising website and digital content.
• Review campaign performance and use insights to improve future marketing activity.
• Use AI tools effectively for research, ideation, drafting and editing, while maintaining a high standard of original, human-led writing.

Requirements:

• We’re looking for a strong, commercially minded writer who can take complex ideas and turn them into clear, engaging and persuasive marketing.
• You should be able to quickly understand an audience, identify what matters to them, define the problem we’re solving and communicate the key message in a way that encourages action.
• You’ll ideally have several years’ experience in digital marketing, content marketing, copywriting or a similar role, but the quality of your work is more important than your job title or background.

We’re looking for someone who:

• Is an excellent writer with a strong instinct for clear, natural and persuasive language.
• Can turn complex ideas into simple, compelling messages.
• Understands how to structure marketing copy, not just write individual sentences.
• Can write strong website copy, landing pages, emails, headlines, calls to action and campaign messaging.
• Understands the difference between features, benefits and customer outcomes.
• Knows how to create landing pages that communicate value clearly and guide the reader towards action.
• Can adapt messaging for different audiences, channels and stages of the customer journey while maintaining a consistent brand voice.
• Has solid experience with email marketing, including campaigns and customer communications.
• Understands SEO fundamentals, including search intent and writing content for both users and search engines.
• Is comfortable working with websites, CMS platforms and digital content tools.
• Has experience using HubSpot or similar CRM and marketing platforms.
• Understands key digital marketing metrics, including traffic, conversion and engagement, and can use performance insights to improve content.
• Can demonstrate a strong portfolio or examples of high-quality marketing work.

Tools You May Work With

• Experience with some of the following would be useful: HubSpot
• Google Analytics
• Google Tag Manager
• Google Ads
• CMS platforms
• Email marketing platforms
• Canva AI tools such as ChatGPT
• SEO tools

How We’ll Assess Applications

We’d particularly like to see examples of work you have personally written.

That could include:

• Landing pages
• Website pages
• Email campaigns
• Advertising copy
• Campaign messaging
• Content projects

For more information, please apply through the link provided for the attention of Debbie Sweeney or call Osborne Recruitment on 041 986 5058 or email at debbie.sweeney@osborne.ie

If you are interested in finding out more about the above role and would like to be considered for this or other suitable roles that we may have available for your skill set – please attach your CV via the link provided. Please submit your updated CV in Word Format.
If you are living in Ireland and hold a VALID WORK PERMIT, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search. 
Osborne are proud to be an Equal Opportunity Employer.

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