Marketing Automation Manager - Osborne
Job Summary
  • Dublin
  • Contract FTC
  • 4th April 2024
  • -
  • Ref ID: #40757

Job Description

  • Location: Dublin, Dublin
  • Type: Contract FTC
  • Job #40757

Marketing Automation Manager
At Osborne we are currently recruiting for a Marketing Automation Manager join a leading organisation within the financial services sector based in Dublin.

As Marketing Automation Manager you will own the creation and delivery of the marketing automation strategy by planning, executing and delivering on a multi-channel program.

Working with a range of stakeholders, you will own and manage the relationship between the company and the existing marketing automation platform.

For You:

  • 12-month fixed term contract
  • Competitive salary
  • 10% Bonus
  • Flexible hybrid options, work in the office 1 day per week (some flexibility required)
  • Annual 20 – 24 days
  • Great staff sports & social events.



  • Build, plan and drive the strategy across three customer life stages and utilising a data driven approach and wider business objectives
  • Create a strategy that incorporates short-, medium- and long-term initiatives

Planning and Implementation

  • Feed into the Marketing annual and quarterly integrated planning process, outlining key new initiatives to drive performance across all customer life stages and areas for optimisation
  • Set channel targets based on existing performance run rate, whilst utilising key initiatives to showcase opportunity areas of growth
  • Map out each quarter with new initiatives, areas to test, scale and optimise
  • Implement new campaigns based on core initiatives and create messaging hierarchies, write copy, design new emails, build segments and distribute communications to our customers in a timely and effective manner
  • Work closely with the Data team to build of customer lists to drive campaigns, identify opportunities to improve personalisation of communications through customer understanding and finding ways to stream-line and improve the effectiveness of the data import process
  • Utilise Google Tag Manager to implement triggered communications based on onsite customer behaviour

Objective Setting

  • Set objectives to increase sales across all product categories and communicate these to the Head of Sales

Monitoring and Measurement

  • Utilise existing reporting across Tableau, Power BI and external reports within XtremePush closely monitor campaigns across key engagement and commercial metrics
  • Communicate campaign and channel performance in weekly team meetings as well as monthly business performance updates and channel specific deep dives to the senior leadership team
  • Monitor technical performance of campaigns to identify issues in near-time and rectify to mitigate adverse campaign performance



  • University degree in Marketing, Information Technology, PR, Business Studies/Management, or any other related fields
  • Proven experience specialising in marketing automation
  • Experience working with a Marketing Automation Platform to create and distribute communications across email and SMS
  • Experience working with and understanding data with Tableau and Power BI to draw conclusions on campaign and business performance
  • Able to understand what the data means channel this creatively to create new campaigns and optimise existing campaigns
  • Able to effectively convey and produce accurate graphical representations and visualisations of data collection
  • Strong analytical and project management skills, as well as the ability to manage multiple projects at once
  • Critical thinker and problem solving skills, with the ability to be reactive to the changing business environment and priorities
  • Strong and confident communication, able to be proactive in meetings with peers and the senior management team

Desired Skills:

  • Technical experience across Google Tag Manager, SQL and building customer lists as well as building API connections between data sources
  • Hands on experience working with XtremePush
  • Experience in migrating data import processes and streamlining these

To be considered for this position apply today or call Emma Hickey on 01 5252457.
If you are interested in finding out more about the above role and would like to be considered for this or other suitable roles that we may have available for your skill set – please attach your CV via the link provided. Please submit your updated CV in Word Format.
If you are living in Ireland and hold a VALID WORK PERMIT, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search. 
Osborne are proud to be an Equal Opportunity Employer


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    Job Summary
    • Dublin
    • Permanent
    • Nov 17, 2022
    • Competitive
    • Ref ID: 123456