Osborne Executive Search is proud to work on behalf of our client, Ireland’s largest sporting organisation, who are seeking a Head of Digital to join their thriving Marketing and Communications Team. This newly established role is a pivotal appointment for this organisation and will play a key role in their digital transformation strategy. The right candidate will be an experienced Head of Digital ideally coming from a retail, sport or IT background. An interest or passion for sport would be an advantage but is not essential. An attractive package is on offer to the successful applicant which includes a strong base salary plus benefits including pension.
Salary DOE
Responsibilities:
Develop an ambitious and achievable plan to enhance the organisation’s marketing technology stack, and digital marketing operating model.
Manage external technology, developer and agency relationships for marketing technology, running the selection and procurement of these as necessary. This will include suppliers of CRM, email, data warehouse, identity management, websites, and business information solutions.
Overall responsibility for the portfolio of websites, including scoping and delivering a suite of new sites and apps that meet current needs
Create digital KPIs for the Marketing & Communications team.
Provide timely data analytics reports to the wider marketing team and Senior Leadership team, using best-practice industry software.
Provide business insight to the marketing, commercial and senior leadership team, based on this data, using best-practice industry tools.
The role will also be responsible for delivering social channel targets, working with the rest of the Marketing & Communications Team to deliver engaging and relevant content to audiences.
Create and implement digital marketing systems to deliver on commercial and other objectives. This will include supporting the sale of match tickets and ongoing fan management through email and social channels; and support with sponsorship sales, as needed.
Implementation of appropriate governance models across marketing technology to ensure GDPR compliance, working closely with the IT team and outsourced technology provider.
Provide technical leadership and direction to the organisation, encouraging ambitious yet achievable innovation.
Prepare business cases and annual budgets.
Requirements:
5+ years of experience in a senior managerial role in a relevant marketing technology environment
Recent hands-on experience with data warehouses, SSO, CRM and email, preferably having implemented new solutions for each
Experience in implementing new websites, apps and CMS’s
Experience in developing partnerships with vendors and managing these effectively
A strong strategic and business mindset
Passionate about understanding stakeholders to deliver effective products
Please note that applicants must have current eligibility to work in ROI
For further information please contact and send your updated CV to Fiona Ralph in confidence at fiona.ralph@osborne.ie if you are interested in finding out more about the role and would like to be considered.
If you are living in Ireland and hold a VALID WORK PERMIT, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search.
Osborne are proud to be an Equal Opportunity Employer.
